OUR STORY

Willie is a beautiful Australian Blue Merle Shepherd who came to us from Ohio in July 2021. He was a bundle of playful energy, but there was one persistent problem: Willie was a picky eater. 

We tried every premium kibble on the market, investing a small fortune in brands that promised the best ingredients and optimal nutrition. Yet, Willie would only pick at his food, leaving much untouched. It was a frustrating cycle of hope and disappointment. 

As a caregiver with a deep interest in human nutrition, I couldn't help but notice the nutritional shortcomings in even the supposedly "best" dog food's long list of unpronounceable ingredients, artificial colors, and preservatives. It was a far cry from the wholesome, natural foods I advocated for my human clients. 

My husband Eric, a kind-hearted mechanic with a deep love for animals, shares my growing concern. We knew there had to be a better way to nourish our furry friend, so we began our journey. We dove headfirst into research, poring over canine nutrition. 

After experimenting with different recipes and meticulously tracking Willie's response to various food combinations, three years of countless hours of research and many happy tail wags later, we perfected our recipe.

It started with a simple premise –  feed dogs what they would naturally – eat whole, unprocessed foods. We sourced organic vegetables and fruits, grass-fed chicken raised without hormones or antibiotics, and included organ meats like livers, gizzards, and hearts for essential nutrients. 

The transformation in Willie was remarkable. He transitioned effortlessly to the new diet, gobbling every last bite with gusto. His coat became shiner, his energy level soared, and his overall health improved dramatically. Emboldened by Willie's success, we began testing our recipe on other dogs- seniors with joint issues, overweight pups needing to shed pounds, and even young, energetic dogs. The results were consistently positive. Every dog that switched to our food flourished, exhibiting improved digestion, increased vitality, and a noticeable enhancement in their overall well-being. Mealtimes became joyous occasions filled with excited yips and happy tails and dancing. 

Seeing the positive impact of our food on many dogs, we felt compelled to share our recipe with the broader community. We've spent the last year perfecting our process and securing all the necessary permits and licenses to offer our "Wicked Good Dog Food" to our fellow dog owners in the 603 area. 

It's more than just food; it's a testament to the power of whole-natural ingredients and the love we have for our dogs. Our journey, sparked by Willie's picky eating habits, has transformed into a mission to provide dogs with the nutrition they deserve. 

We are thrilled to offer a healthy, delicious, and ethically sourced alternative to commercially produced dog food. Knowing that every bowlful contributes to the health and happiness of our furry friends. We invite you to try it and are confident your dog will thank you.